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Targets
Within Nexans, a number of targets for quality purposes is defined:
- Extend "Installation Partner Channel" to 20 loyal partners (the Netherlands)
- Increase demand of end users towards Nexans
- Develop "Nexans Consultant Program" in order to push consultants
- Maintain "Technology Leadership"
Aims
- Increase market share from 9% to 15% within a period of 3 years (Dutch market)
- Increase sales Cat. 6 to 80% of total in "Systems sales" within a period of 2 years.
- Increase sales Cat.7 and FTTO/FTTW to 10% of total in "Systems sales".
- Increase market share and changing product portfolio with equal margin.
Current strategy and policy
Actually, Nexans has a 'Multi Channel' market approach, using six distinctive channels. These channels are devided in four distibutors and two VAR's (Value Added Reseller). Within the group of distributors, three supply Nexans' installation partners and one supplies 'General Market' parties.
Deliveries always take place via these partners; Nexans rejects direct deliveries to the end users.
A vast commercial organization secures a 'Push' via distibutors, VAR's and installers, as well as a 'Pull' via consultants, engineers and end users.
Mission
Nexans Cabling Solutions intends to offer a complete product portfolio for 'passive' network components, using its own R&D and production facilities.
In general, aimed markets are those where a necessity of a network exists; Nexans' focus is on MKB (midden- en kleinbedrijven), multinationals, hospitality sector, government, defence and educational institutes, operating within 65 countries of Nexans' presence.
The objective is to offer a complete solution, considering customer's personal wishes and international regulations and standards.
Nexans strives for a consistent policy in imaging and communication towards markets, media and customers. Looking to the future, Nexans has to adopt to the ongoing desire for bandwidth, flexibility and quality; it has to assure that today it can provide tomorrow's product and technology.
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